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St. Sen Noodle Bar Identity and Logo
I am working on Brand Identity design for St. Sen Noodle Bar.
The challenge of this project is to design with concerning for a cost saving brand application.
Brand Character: Modern, Authentic, Casual
Brand Mission: To serve tasty and hygienic Asian street food for customers with reasonable price and comfortable atmosphere.
Target Audience: Teenagers and first jobbers who are seeking for healthy fast food to fill up energy for their daily life.
 Concept: The Steam and NoodleThis is the design that my client has approved. I created graphic to represent both Steam and Noodle. |  Concept: The Warmth MoleculeThis is one of the finalist design. I created Warmth Molecule Pattern for the brand. |  Concept: The AuthenticThis design is planned for brand to use rolling stamp with bags and boxes when applied the logo. |
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 The LogoThe logo that client has approved for the brand. |  Logo DesignsLogos that I have presented to my client. |
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